In recent weeks, "the Journal" has published a series of articles on fund raising in no profit organization that has had some echo, and that the forum has aroused debate. Honestly, this series of articles "il Giornale" on the non-profit, non I liked.
Firstly because it is the couple with umbrellas on the cost of services: when know how to rekindle the anger of your readers Civic pull out these arguments, corny, that so much - unfortunately - there is always something "new" to tell.
Second, because the content of this article, also in relation to the fact that it is part of a series of articles in which it also speaks of genuine wrongdoing, has at least misleading , tended to generate a total misguided belief.
We set aside cases of penal code, even though the paper has indicated, and talk about the real problem: the "low efficiency" of fund raising and the lack of transparency. In particular, our trade associations.
I do not want to be talking about principles, but to give some examples, which I hope will help everyone.
few months ago, during the earthquake in Italy, some suul our forum attended a fundraising initiative to take concrete action in that case.
It was easy: everything moves in a small area of \u200b\u200ba few dozen people who knew and esteemed, and had no communication barrier, as all these people, often several times a day on the board.
The result was, from the point of view of the impressive collection: 100% of funds collected was allocated to the target. This excellent result, however, the merit should not be ascribed only to be well wide availability of Wren, but the fact that it took an advertisement in the forum, at no cost. That everything was done with a "PostePay" by getting the costs paid to who, when finally the delivery of the crop requires no special procedure is the delivery of such top up card and nothing else.
other hand, if the pastor of the town of Monteciuccioli wants to restore the bell tower, and to raise funds will organize a big party parish already has a few more problems: it will print the posters, who may pay a loss, but will pay something; has contracted with tables and lights, and maybe get a big discount, or maybe not, the SIAE shall pay for the orchestra, and so on ... even if the pious mothers give it to me cakes and delicacies, the gain will never match 100% of the crop .
If, instead of a forum or a pastor six national association, things get complicated.
And then you have to seduce them and perhaps loyalty. So
moms buy the "oranges against Cancer, the children give them the azalea research family arrives in December at the Star of Christmas ... and so on, until dell'ANLAIDS bonsai.
is obvious that if you are the Italian Association for Cancer Research and / or you can convince your donors that the cause is true even if the "gift" is infinitesimal, then you will have a higher margin, but the same AIRC - if I'm not mistaken - spends 40% of its revenues for the remaining 60%. Is a sucker cause - HIV is - you have to make major gifts. To this add the fact that you have fewer banquets, and collect less.
And now you eat your bonsai for 87% of revenue.
I've already written elsewhere, "the rumors are to zero, these are the ruthless laws of marketing, which also apply to non-profit.
There are errors? Definitely.
We, however, that some groups may rely on the communication giants and support structures of all respect, and have a top management usually with three last names, with what it means in terms of contacts and opportunities, others are not. Here's an example? The AIRC has a board of directors: Mr. Caprotti (Esselunga), Mr. Coin, Mrs. De Cecco, M. Falck, Mr. Du Chene De Vere (a giant billboard), the former Secretary General of the Presidency of the Republic Gifuni Gaetano, Roberto Tronchetti Provera (Pirelli), Corrado Passera (Managing Director and CEO of Intesa Sanpaolo Group) ... how many people sit in ANLAIDS of this size? Unfortunately, no.
So what? less powerful associations with worse coverage of the area are more expensive, have to accept higher costs , a little 'what happens when I'm going to ask a mortgage lender and make me prices, but if there is Pier Silvio Berlusconi make him a lower rate EURIBOR
And transparency?
Well, here too there is much to say.
Managing an organization is a cost and responsibility.
A cost because for each site in more than you care for need of secretaries, accountants, tools and support personnel. Responsibility because once you put your nose in a local office it takes little to actually say that that office is run by the national headquarters, and download all of this on your local costs which can not cope.
So associations, most of them, choose the road "Federal" complete independence to the local administrative control over which type is the most "political". In this way, if there are any trouble, are the local directors. If
fits so it is more clear, right?
The reason why the members are local and national budgets is this: avoid the unlimited organizational and financial responsibility for a network that could not be checked
The relationship with money is always a complex thing, and this relationship you have a lot of prejudices and stereotypes that often prevent us from seeing the real problems.
But the reality is usually very simple, "the needs are unlimited and resources are by definition scarce," says a law that is between page one and page three of every manual of economics or political economy.
associations are confronted with this law, just as we all do us.
Maybe not all do the best, but how many of us would have given even a penny just the fight against HIV if they were not personally affected?
few months ago, during the earthquake in Italy, some suul our forum attended a fundraising initiative to take concrete action in that case.
It was easy: everything moves in a small area of \u200b\u200ba few dozen people who knew and esteemed, and had no communication barrier, as all these people, often several times a day on the board.
The result was, from the point of view of the impressive collection: 100% of funds collected was allocated to the target. This excellent result, however, the merit should not be ascribed only to be well wide availability of Wren, but the fact that it took an advertisement in the forum, at no cost. That everything was done with a "PostePay" by getting the costs paid to who, when finally the delivery of the crop requires no special procedure is the delivery of such top up card and nothing else.
other hand, if the pastor of the town of Monteciuccioli wants to restore the bell tower, and to raise funds will organize a big party parish already has a few more problems: it will print the posters, who may pay a loss, but will pay something; has contracted with tables and lights, and maybe get a big discount, or maybe not, the SIAE shall pay for the orchestra, and so on ... even if the pious mothers give it to me cakes and delicacies, the gain will never match 100% of the crop .
If, instead of a forum or a pastor six national association, things get complicated.
- You advertise (a little 'give thee but a little' you have to pay, because the demand is so great and the spaces are those that are),
- do direct marketing campaigns (a ' agency that brings you always find the concept, but asked to be paid, and the printing of millions of letters more colorful coast),
- find people who will go to banquets (it ran out of time the militants were taking off in order to mount the stand at the Festival of Unity, now even the Banquet referendums can be held with the staff of employment agencies),
- you finally "give something in return" .
And then you have to seduce them and perhaps loyalty. So
moms buy the "oranges against Cancer, the children give them the azalea research family arrives in December at the Star of Christmas ... and so on, until dell'ANLAIDS bonsai.
is obvious that if you are the Italian Association for Cancer Research and / or you can convince your donors that the cause is true even if the "gift" is infinitesimal, then you will have a higher margin, but the same AIRC - if I'm not mistaken - spends 40% of its revenues for the remaining 60%. Is a sucker cause - HIV is - you have to make major gifts. To this add the fact that you have fewer banquets, and collect less.
And now you eat your bonsai for 87% of revenue.
I've already written elsewhere, "the rumors are to zero, these are the ruthless laws of marketing, which also apply to non-profit.
There are errors? Definitely.
We, however, that some groups may rely on the communication giants and support structures of all respect, and have a top management usually with three last names, with what it means in terms of contacts and opportunities, others are not. Here's an example? The AIRC has a board of directors: Mr. Caprotti (Esselunga), Mr. Coin, Mrs. De Cecco, M. Falck, Mr. Du Chene De Vere (a giant billboard), the former Secretary General of the Presidency of the Republic Gifuni Gaetano, Roberto Tronchetti Provera (Pirelli), Corrado Passera (Managing Director and CEO of Intesa Sanpaolo Group) ... how many people sit in ANLAIDS of this size? Unfortunately, no.
So what? less powerful associations with worse coverage of the area are more expensive, have to accept higher costs , a little 'what happens when I'm going to ask a mortgage lender and make me prices, but if there is Pier Silvio Berlusconi make him a lower rate EURIBOR
And transparency?
Well, here too there is much to say.
Managing an organization is a cost and responsibility.
A cost because for each site in more than you care for need of secretaries, accountants, tools and support personnel. Responsibility because once you put your nose in a local office it takes little to actually say that that office is run by the national headquarters, and download all of this on your local costs which can not cope.
So associations, most of them, choose the road "Federal" complete independence to the local administrative control over which type is the most "political". In this way, if there are any trouble, are the local directors. If
fits so it is more clear, right?
The reason why the members are local and national budgets is this: avoid the unlimited organizational and financial responsibility for a network that could not be checked
The relationship with money is always a complex thing, and this relationship you have a lot of prejudices and stereotypes that often prevent us from seeing the real problems.
But the reality is usually very simple, "the needs are unlimited and resources are by definition scarce," says a law that is between page one and page three of every manual of economics or political economy.
associations are confronted with this law, just as we all do us.
Maybe not all do the best, but how many of us would have given even a penny just the fight against HIV if they were not personally affected?
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